““Be agnostic to the greatness of your idea so you are able to see the greater affect it will have on the world.” ”
Good question. I’m not sure why I fall in love either, but the immediacy of its feeling draws one’s effort to caring and understanding. I care because what I care about means something to me. Somehow the illogical part of this answer relates to the idea that makes it’s affects personal. Meaning, if I didn’t care, I literally wouldn’t feel anything. “Why” is thus a bit undecernable. But what I care about seems to stem from a need to have others understand, see, recognize, learn what’s important beyond their idea. And maybe that their idea isn’t the best place to start caring. Perhaps learning about people and users helps our ideas become greater. In fact, I know this is the case because it works every time. I haven’t seen Experience Design not work. It’s Science. Science is a process or the idea; not a unit for measuring judgement over this or that. Science is agnostic to the thing in which it is tasked to learn. Which is also why it cares not of your beliefs. Though, we can start there (just like an idea). But every single person can do Science, to some degree. Same goes for Experience Design. If that’s true, then it’s inherent that your ideas can and should get better with Experience Design vs. having an idea or belief sit on a pedestal by itself waiting for recognition or use.