Amazon Alexa

Alexa skills are the apps of voice assistance. And Alexa skills needed an easier way to purchase premium content for Amazon skills, IP partner skills with Disney, Amazon Music, and Shopping.

Experiences needed consistency on Alexa TV, Echo, App, Online Store, Alexa app, and unannounced devices.

My designs were all thoroughly tested against Amazon’s customer obsessed leadership principle - written in their 1 pager formats to present and scope with leadership and engineering.

Testing was designed and administered by me.

All designs had to work across voice-only, multimodal, and Amazon online experiences.

Buy Alexa Skills from Anywhere!

Alexa needs to monetize.  Her skills are either paid or free.  And Amazon wants to introduce In Skill Purchases or ISPs.  Just like In App Purchase in mobile ecosystems.

The complexity comes from:

• The breadth of device types Amazon supports

• The language and region support systems that must be explicit to all users (as not all skills work universally)

• Legal and Customer Support are a large focus for Amazon….you know you can return anything!

This flow shows a colorful wireframe of a new ISP store on an Echo 5 multimodal device.

Fire TV Can Make Money Too

The ISP store needed a visual means to allow customers to purchase subscriptions through the Voice and TV interfaces.

Using a consistent design system helps customers.

Integrating the help of the Alexa app where possible if of value to customers too.

A Beast : Showing Amazon Leaders Where We Are and Where We Go

Plus, they need to know why.

It’s not uncommon to pitch designs with a From : To perspective.

The entire Amazon store needed to support a more consumer friendly shopping and buying experience.

Certain technologies must exist for all customers - such as the ever familiar 1-Click-Buy.

Another big aspect was clarity of product.  This new format created more of a summary or chunked contexts for better readability for more consistent conversion rates.